After a long negotiation process, Undergrounds consulting landed a deal with Vato Loco Tattoo Studio in Arlington Texas. The problem was that their website had become outdated and incomplete. It also lacked a lot of cool features, like an interactive calendar and tattoo artist bios.
Within one week this website was updated and redesigned to fit a more Chicano home feeling while maintaining the Vato Loco standards and vibe.
The term Vato Loco is a reference to the movie, Blood In, Blood Out- a cult classic that tells the story of three Chicano brothers who took different paths in life but were challenged to keep their culture.
The tattoo shop reflects this in their design of the shop and artists chosen to work there.